ALASKAN is Renault's first pick-up truck in Argentina. The vehicle, which is also produced in the country, was released in a Covid crisis context, where many brands where shutting their doors.
Hero Video/TVC - English
Hero Video/TVC - Español
Credits
Advertising Agency: Publicis Buenos Aires, Buenos Aires, Argentina
CCO: Fernando Bellotti
ECD: Fabio Mazia
Creative Director: Francisco Bledel, Alberto Fernández
Copywriter: Pedro Botello
Art Director: Javier Agena Goya, Martín Pettinari
Account Director: Verónica Sprio
Account Executive: Javier Villalobos
Agency Producer: Federico Puriccelli
Production Company: Landia
Director: Agustín Carbonere, Tomás Posse
Executive Producer: Adrian D'Amario, Diego Dutil
Line Producer: Leo Muriel
Post Production Coordinator: Julián López Coppola
Dp: Leandro Filloy
Music: Fer Martino
Sound Design House: Start Rec