THE STORY

Hi! I’m Beto, Group Creative Director at Monks Buenos Aires.
I’ve never been loyal to a format. The idea comes first, whether it becomes a billboard, a film, something built with AI or a guerrilla activation. 
Lately, I’ve been drawn to entertainment that helps local stories travel and global ones feel at home, from a bouncing car in Buenos Aires to a 1:21 cut that put Ayrton Senna back in the spotlight. My work has been featured by the BBC, The Guardian, The New York Times, ESPN, Rolling Stone, Ad Age and Adweek.  
I’ve taught advertising for many years, now at The Bird Academy after UCES and Grow. I also wrote a short-story collection that landed in Argentina’s best bookstores. 
Off duty, I’m usually at La Bombonera, in a café or walking my poorly socialized dog. 
📧 albezeq@gmail.com

[EXPERIENCE]
Group Creative Director (2023 - Present) Monks BA
Creative Director (2021 - 2023) Monks BA
Creative Director (2019 - 2021) Saatchi & Saatchi
Creative Director (2018 - 2019) Publicis Buenos Aires
Senior Copywriter (2017) El Almacén
Senior Copywriter (2015 - 2017) Publicis Buenos Aires
Junior Copywriter (2014 - 2015) Publicis Buenos Aires
Junior Copywriter (2012 - 2014) Dentsu Argentina
PR Trainee (2012) Nexus (NGO)
[EDUCATION]
Prompt Engineering (SXXI - 2024)
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
Barista (Argentinian Cocktail School - 2019)

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