[about]

Hi there! I’m Beto, a Group Creative Director based in Buenos Aires, Argentina, with over 10 years of experience crafting impactful advertising for some of the world’s most iconic brands.

📧 Email: albezeq@gmail.com

[EXPERIENCE]

Group Creative Director (2023 - Present) Monks BA
Creative Director (2021 - 2023) Monks BA
Creative Director (2019 - 2021) Saatchi & Saatchi
Creative Director (2018 - 2019) Publicis Buenos Aires
Senior Copywriter (2017) El Almacén
Senior Copywriter (2015 - 2017) Publicis Buenos Aires
Junior Copywriter (2014 - 2015) Publicis Buenos Aires
Junior Copywriter (2012 - 2014) Dentsu Argentina
PR Trainee (2012) Nexus (NGO)
Creative Copywriting Professor (2018 - Present) Grow Escuela de Internet

[CLIENTS ]

Netflix, Spotify. Heineken. Oreo. FIFA, KFC
Ithra Sync, Pampers, Beldent, Fly Emirates
Toyota, Renault, Honda, Visa, Carrefour
L'Oréal, Coca-Cola, Mercado Libre, Movistar

[EDUCATION]

Prompt Engineering (SXXI - 2024)
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
Barista (Argentinian Cocktail School - 2019)

[FUN FACTS]

📚 Author of Cuentos en la Niebla, a short stories collection available in top libraries across Argentina.

🎬 Film critic with reviews featured on platforms like Nexofin.com & La Cosa Cine.

🤖I've trained a bot in ChatGPT to talk exactly like my childhood idol Juan Román Riquelme and it went viral.

🇪🇺 EU Passport holder.