EXPERIENCE
Media.Monks BA - Creative Director for Netflix SOLA (2022 - Now)
Media.Monks BA - Creative Director for Spotify SoCo (2021)
Saatchi & Saatchi - Creative Director (2019 - 2021)
Publicis Buenos Aires - Creative Director (2018 - 2019)
El Almacén - Senior Copywriter (2017)
Publicis Buenos Aires - Senior Copywriter (2015- 2017)
Publicis Buenos Aires - Junior Copywriter (2014- 2015)
Dentsu Argentina - Junior Copywriter (2012 - 2014)
Nexus (NGO) - PR (2008-2011)
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Grow Escuela de Internet - Creative Copywriting Professor (2018- now)
CLIENTS I'VE WO... MADE CHANGES FOR
Netflix, Spotify, Heineken, Oreo, FIFA+, KFC, Ithra Sync, Pampers, Beldent, Fly Emirates, Toyota,
Renault, Honda, Visa, Carrefour, L'Oréal, Coca-Cola, Mercado Libre, Movistar.
EDUCATION
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
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Barista (Argentinian Cocktail School - 2019)
FUN FACTS
- I'm part of Publicitarios Publicados, a publishing house made 100% of books written by advertising creatives
- I've written & edited Cuentos en la Niebla, a short stories book that was sold in the best libraries of the country
- I sometimes write film critics for Nexofin & La Cosa Cine
- Got my EU Passport updated
- Huge Boca Juniors Fan
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AWARDS
CANNES LIONS
🎖Shortlist - Health & Wellness (Integrated Campaign) - Fabogesic
CLIO AWARDS
🥈Silver - Entertainment (Digital & Mobile / Games) - Netflix (Missing NPC)
NY FESTIVAL
🎖 Shortlist - Branded content - Netflix (Missing NPC)
🎖 Shortlist - Digital Gaming - Netflix (Missing NPC)
DIENTE (CREATIVE CIRCLE OF ARGENTINA)
🥇Gold - Interactive (Social Media) - Beldent
🥇Gold - Interactive (Influencers) - Beldent
🥇Gold - Craft TV (International Production) - Renault Duster
🥇Gold - Craft TV (Makeup) - Renault Duster
🥇Gold - Interactive (Gaming) - Netflix (Missing NPC)
🥈Silver - Interactive (Use of Data) - Beldent
🥈Silver - Interactive (Formats) - Fabogesic
🥈Silver - Activations & Promo (Ambient) - Fabogesic
🥈Silver - Interactive Craft (UX) - Oreo
🥈Silver - Interactive (Gaming) - Oreo
🥈Silver - Design (Digital) - Netflix (Missing NPC)
🥈Silver - Activations & Promo (Loyalty) - Sol Asegurado
🥈Silver - Interactive (Sites) - Sol Asegurado
🥉Bronze - Craft TV (Visual Effects) - Renault Duster
🥉Bronze - TV & Other Screens (60'' ad) - Fabogesic
🥉Bronze - Activations & Promo (Loyalty) - Fabogesic
🥉Bronze - Integrated - Fabogesic
🥉Bronze - Interactive (Sites) - Oreo
🥉Bronze - Interactive (Gaming) - Oreo
🥉Bronze - Interactive (Creative use of IA) - Oreo
🥉Bronze - Activation & Promo (Promo) - Pampers
🥉Bronze - Activation & Promo (Direct) - Pampers
🥉Bronze - Design (Motion Graphics) - Netflix (Missing NPC)
🥉Bronze - Interactive (Mobile) - Netflix (Missing NPC)
🥉Bronze - Interactive Craft (UI/UX) - Netflix (Missing NPC)
🥉Bronze - Interactive Craft (Design) - Netflix (Missing NPC)
🥉Bronze - Activations & Promo (Promo) - Sol Asegurado
🥉Bronze - Interactive (Social Media Promo) - Sol Asegurado
🥉Bronze - Interactive (Apps & Tools) - Sol Asegurado
🥉Bronze - Interactive (Use of Data) - Sol Asegurado
🎖Mention - Direct - Fabogesic
🎖Mention - Direct - Fabogesic
🎖Mention - Interactive (Use of AI) - Beldent
🎖Mention - Interactive (E-Commerce) - Sol Asegurado
EFFIE ARGENTINA
🥇Gold - Influencers - Beldent
🥈Silver - Snacks & Candy - Oreo
🥉Bronze - Relaunch - Beldent
OJO DE IBEROAMÉRICA
🥈Silver - OOH - Netflix (Manga de Chorros)
🥉Bronze - Viral Marketing - Netflix (Manga de Chorros)
LÁPIZ (DOSSIERNET)
🏆 Platino/Grand Prix - Music - Beldent
🏆 Platino/Grand Prix - Media - Netflix
🥇Gold - Music - Beldent
🥇Gold - Brand PR - Pampers
🥈Silver - TV - Netflix
🥉Bronze - Media - Fabogesic
🥉Bronze - Interactive- Beldent
+ DIGITAL
🥇Gold - Enterntainment - Beldent
🥇Gold - Tech Craft - Oreo
🥇Gold - Metaverse - Netflix (Missing NPC)
🥇Gold - Entertainment - Netflix (Missing NPC)
🥇Gold - Digital Craft- Netflix (Missing NPC)
🥈Silver - Content - Beldent
🥈Silver - Music & Sound - Beldent
🥈Silver - Brand Experience - Netflix (Missing NPC)
🥈Silver - Craft Technology - Netflix (Missing NPC)
🥈Silver - Integrated - Netflix (Hecho en Arg)
🥈Silver - Media Strategy - Netflix (Hecho en Arg)
🥈Silver - PR- Netflix (Manga de Chorros)
🥉Bronze - AI - Beldent
🥉Bronze - Business Strategy - Oreo
🥉Bronze - Campaign Strategy - Netflix (Missing NPC)
🥉Bronze - Content - Netflix (Missing NPC)
🥉Bronze - Innovation - Netflix (Missing NPC)
🥉Bronze - Media Innovation - Netflix (Missing NPC)
🥉Bronze - Copy - Netflix (Manga de Chorros)
PREMIOS OBRAR
🥇Gold - ONG (Students) - Enseña x Argentina
AMDIA
🥉Bronze - Garnier
🥉Bronze - Garnier
TRANSFORMATION AWARDS (PUBLICIS GROUPE)
🥇Gold - Forward Thinking - Pampers
🥉Bronze - Smart Data - Beldent
🥉Bronze - Smart Data - Oreo
🥉Bronze - Creative Instict - Pampers
🥉Bronze - Cross Platforms Experience - Oreo
GOVERNMENT OF THE CITY OF BUENOS AIRES
🏆 Best Short Story - '22 veleros' from the book Cuentos en la Niebla (2016)
JURY
Diente, Lápiz de Oro, Lápiz de Platino, Premios Obrar, FIAP
