Hi! I’m Beto, Group Creative Director at Monks Buenos Aires.
Lately, I’ve been deep into Entertainment. A playground with no rules, just big ideas that make the local travel and the global feel right at home. From OOH takeovers to metaverse stunts to AV work built frame by frame.
These ideas were organically picked up by major media outlets, including BBC, The Guardian, The New York Times, La Nación, ESPN, Clarín, Infobae, Fox Sports, CNN, Rolling Stone, VICE, UNILAD, Wired, Mashable, AdAge, AdWeek, The Drum, Campaign, Contagious, Latin Spots, Creativity Online, among many others.
They’ve also been recognized with top national and international creative awards, including metals at Cannes Lions, Clio, LIA, Ojo de Iberoamérica, Diente, Lápiz, and beyond.
I’ve been exploring AI as a creative partner. I built a virtual manager called AI-berto, trained a GPT to talk like my childhood football idol, and use these tools every day, not to replace creativity but to expand it.
Also, I published my first short story collection. Seeing it on the shelves of Argentina’s best bookstores is still my proudest moment.
📧 albezeq@gmail.com
[EXPERIENCE]
Group Creative Director (2023 - Present) Monks BA
Creative Director (2021 - 2023) Monks BA
Creative Director (2019 - 2021) Saatchi & Saatchi
Creative Director (2018 - 2019) Publicis Buenos Aires
Senior Copywriter (2017) El Almacén
Senior Copywriter (2015 - 2017) Publicis Buenos Aires
Junior Copywriter (2014 - 2015) Publicis Buenos Aires
Junior Copywriter (2012 - 2014) Dentsu Argentina
PR Trainee (2012) Nexus (NGO)
Creative Copywriting Professor (2018 - Present) Grow Escuela de Internet
Creative Director (2021 - 2023) Monks BA
Creative Director (2019 - 2021) Saatchi & Saatchi
Creative Director (2018 - 2019) Publicis Buenos Aires
Senior Copywriter (2017) El Almacén
Senior Copywriter (2015 - 2017) Publicis Buenos Aires
Junior Copywriter (2014 - 2015) Publicis Buenos Aires
Junior Copywriter (2012 - 2014) Dentsu Argentina
PR Trainee (2012) Nexus (NGO)
Creative Copywriting Professor (2018 - Present) Grow Escuela de Internet
[EDUCATION]
Prompt Engineering (SXXI - 2024)
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
Barista (Argentinian Cocktail School - 2019)
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
Barista (Argentinian Cocktail School - 2019)
[FUN FACTS]
📚 Author of Cuentos en la Niebla, a short stories collection available in leading bookstores across Argentina.
🎬 Film critic with reviews featured on platforms like Nexofin.com & La Cosa Cine.
🤖I've trained a bot in ChatGPT to talk exactly like my childhood idol Juan Román Riquelme and it went viral.
🇪🇺 EU Passport holder.
