Hi! I’m Beto, Group Creative Director at Monks Buenos Aires.
I adapt to any format and always put the idea at the center. My work has been awarded in almost every category: Interactive, Film, Outdoor, Craft and many more.
Lately I’ve been deep into Entertainment, creating ideas that move in both directions: taking local stories to the world and making global ones feel at home. From a bouncing car in Buenos Aires that caught the world’s attention to a 1:21 cut that brought Ayrton Senna’s legend back into the spotlight.
My work has been featured by BBC, The Guardian, The New York Times, ESPN, Rolling Stone, AdAge, Adweek, and recognized at Cannes Lions, Clio, LIA, Ojo, Diente and Lápiz, among other local and international awards.
I also explore every day how AI can be a true creative partner.
And one more thing: I once wrote a short story collection that ended up in Argentina’s best bookstores, something I’m still very proud of.
📧 albezeq@gmail.com
[EXPERIENCE]
Group Creative Director (2023 - Present) Monks BA
Creative Director (2021 - 2023) Monks BA
Creative Director (2019 - 2021) Saatchi & Saatchi
Creative Director (2018 - 2019) Publicis Buenos Aires
Senior Copywriter (2017) El Almacén
Senior Copywriter (2015 - 2017) Publicis Buenos Aires
Junior Copywriter (2014 - 2015) Publicis Buenos Aires
Junior Copywriter (2012 - 2014) Dentsu Argentina
PR Trainee (2012) Nexus (NGO)
Creative Copywriting Professor (2018 - Present) Grow Escuela de Internet
Creative Director (2021 - 2023) Monks BA
Creative Director (2019 - 2021) Saatchi & Saatchi
Creative Director (2018 - 2019) Publicis Buenos Aires
Senior Copywriter (2017) El Almacén
Senior Copywriter (2015 - 2017) Publicis Buenos Aires
Junior Copywriter (2014 - 2015) Publicis Buenos Aires
Junior Copywriter (2012 - 2014) Dentsu Argentina
PR Trainee (2012) Nexus (NGO)
Creative Copywriting Professor (2018 - Present) Grow Escuela de Internet
[EDUCATION]
Prompt Engineering (SXXI - 2024)
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
Barista (Argentinian Cocktail School - 2019)
UX Writing (Educación IT - 2021)
Planning Course (ESCP - 2019)
Marketing Diploma (UCES - 2019)
Film Critic Course (Otros Cines - 2018)
Creative Copywriter (ESCP - 2013)
PR Graduate (UCES - 2012)
Barista (Argentinian Cocktail School - 2019)
[FUN FACTS]
📚 Author of Cuentos en la Niebla, a short stories collection available in leading bookstores across Argentina.
🎬 Film critic with reviews featured on platforms like Nexofin.com & La Cosa Cine.
🤖I've trained a bot in ChatGPT to talk exactly like my childhood idol Juan Román Riquelme and it went viral.
🇪🇺 EU Passport holder.
