A campaign that transformed unemployed parents into Pamper's payed influencers, during the Covid-19 crisis context.
Campaign Case
Advertising Agency: Saatchi & Saatchi, Buenos Aires, Argentina
CCO: Fernando Bellotti
ECD: Fabio Mazia
Creative Director: Alberto Ezequiel Fernández
Art Director: Martín Pettinari
Copywriter: Christian Arias
Account Director: Ana Leiro
Digital Director: Alejandro Gianonne