A campaign that transformed unemployed parents into Pamper's payed influencers, during the Covid-19 crisis context.
AWARDS
Lápiz de Oro 2021
Gold 🥇(Brand PR)
Diente 2020
x2 Bronze 🥉🥉(Promo & Activations, Direct)
![](https://cdn.myportfolio.com/f3e4f28bde8ab7efccd5a84edc000d25/222c4198-8bce-4927-80ed-19e6de5c09ee_rw_1920.jpg?h=8f1ca8809456151c3a44350222802623)
Campaign Case
Credits
Advertising Agency: Saatchi & Saatchi, Buenos Aires, Argentina
CCO: Fernando Bellotti
ECD: Fabio Mazia
Creative Director: Alberto Ezequiel Fernández
Art Director: Martín Pettinari
Copywriter: Christian Arias
Account Director: Ana Leiro
Digital Director: Alejandro Gianonne