A campaign that transformed unemployed parents into Pamper's payed influencers, during the Covid-19 crisis context.
AWARDS
Lápiz de Oro 2021
Gold 🥇(Brand PR)
Diente 2020
x2 Bronze 🥉🥉(Promo & Activations, Direct)
Campaign Case
Credits
Advertising Agency: Saatchi & Saatchi, Buenos Aires, Argentina
CCO: Fernando Bellotti
ECD: Fabio Mazia
Creative Director: Alberto Ezequiel Fernández
Art Director: Martín Pettinari
Copywriter: Christian Arias
Account Director: Ana Leiro
Digital Director: Alejandro Gianonne