The relationship between parents and children faced a huge challenge in 2020: connect again with each other. Oreo helped them by creating a voice-driven technology game that adapted an old classic to teens' language.
AWARDS
Diente 2021
x2 SILVER 🥈🥈(Interactive: Gaming, UX)
x3 BRONZE 🥉🥉🥉(Interactive: Sites, Mobile, Creative IA)
Effie Argentina 2021
x1 SILVER 🥈(Snacks & Candy)
+ Digital 2021
x1 GOLD 🥇
x1 BRONZE 🥉
BEST CASE STUDY FOR VOICE/AR 📲
Google
Campaign Video Case
Google Cloude Technology / Flow Chart
Hero Video/TVC
Credits
Advertising Agency: Digitas, Buenos Aires, Argentina
Managing director: Juan Cáceres
Creative chairman Argentina and CCO Latam: Fernando Bellotti
ECD: Fabio Mazia
ECD Experience: Leo Orsolini
Creatives: Martín Racca, Nahuel Villagra, David Núñez, Martín Pettinari, Christian Arias, Estela Ferrandis, Arnaldo Aldana
Project leader: Bernardita Musa
Brand planner: Esteban Minoyetti
Experience planner: Juan Ciarlo
Integration lead: Juan Strassera
Media coordinator: Alejandro Diaz
Media planner: Daniel Devia
Production lead: Federico Puricelli
Producer: Cynthia Fornero
Production house: Landia
Director: Agustín Carbonere
Executive producers: Adrián D’Amario, Diego Dutil
Producer: Ale Panzitta
Photography: Diego Pavese
Art director: Ana Giovanoni
Custom design: Lucía Robles
Post-production coordinator: Julián López Coppola
Editor: Jerónimo Pérez Rioja