Let's face it: tweens (9-13 y.o.) don't watch Netflix as much as we think.
They love to stream, play and be the heroes of their own experiences. That's why we gamified the whole map of Cielo Grande, the new Netflix show, and made them solve in the metaverse the mystery that goes unsolved in the series.
Video Case
Brand: Netflix Argentina
Advertising Agency: Media.Monks Buenos Aires
ECD: Pablo Vitale, Agustin Castellani
CD: Alberto Ezequiel Fernández, Eduardo Sánchez
Creative Team: Martín Racca, Francisco Arnaudín, Agustina Ficher, Micaela Tamburi, Mauro Marcón, Victor Reinosa, Julia Calvo, Juan Ignacio Orlievsky
Design Team: Facundo Hrusovsky
Edition, Animation: Agostina Álvarez, Lisando Suárez Poch
Account Director: María Laura Fernández
Digital Operations Manager: Delfina Artigas
Title Manager: Josema González
Producer: Karla Méndez
Social Strategy Director: Omar López
Client: Ana Clara Ortiz, Constanza Chedrese, Constanza Guelfo