Let's face it: tweens (9-13 y.o.) don't watch Netflix as much as we think.
They love to stream, play and be the heroes of their own experiences. That's why we gamified the whole map of Cielo Grande, the new Netflix show, and made them solve in the metaverse the mystery that goes unsolved in the series.
AWARDS
The Clio Awards
X1 SILVER 🥈- Entertainment (Digital & Mobile / Games) - Netflix (Missing NPC)
Diente
x1 GOLD 🥇 (Interactive/Gaming)
x1 SILVER 🥈 (Design/Digital)
x4 BRONZE 🥉 (DesignMotion Graphics - Interactive/Mobile - Interactive Craft: Design/UX/UI)
Ojo Iberoamérica
x2 SHORTLIST🎖 (Technology + Digital Campaign)
NY Festival
x2 SHORTLIST🎖 (Branded content/Mobile + Digital/Gaming)
+Digital 2022
x3 GOLD 🥇 (Metaverse, Entertainment, Digital Craft)
x2 SILVER 🥈 (Technology Craft, Brand Experience)
x4 BRONZE 🥉 (Strategy, Content, Innovation, Media)
Trailer
Video Case
Credits
Advertising Agency: Media.Monks Buenos Aires
ECD: Pablo Vitale, Agustin Castellani
CD: Alberto Ezequiel Fernández, Eduardo Sánchez
Creative Team: Martín Racca, Francisco Arnaudín, Agustina Ficher, Micaela Tamburi, Mauro Marcón, Victor Reinosa, Julia Calvo, Juan Ignacio Orlievsky
Design Team: Facundo Hrusovsky
Edition, Animation: Agostina Álvarez, Lisando Suárez Poch
Account Director: María Laura Fernández
Digital Operations Manager: Delfina Artigas
Title Manager: Josema González
Producer: Karla Méndez
Social Strategy Director: Omar López
Client: Ana Clara Ortiz, Constanza Chedrese, Constanza Guelfo