Cielo Grande is Netflix's new series for tweens in Latin America. This generation doesn't have Netflix as their first choice of entertainment as games continue to lead the way. 
So, in order for tweens to connect with our story, we gamified the plot of the series in the Roblox metaverse to give them an immersive and collaborative experience. We partnered with showrunners, marketing and content creators to capture the true essence of the series. 
The best part was that they were able to complete a mission in Roblox that is left unfinished in the real plot.

AWARDS
The Clio Awards
X1 SILVER 🥈- Entertainment (Digital & Mobile / Games) - Netflix (Missing NPC) 
Ojo Iberoamérica
x2 SHORTLIST🎖 (Technology + Digital Campaign)
NY Festival
x2 SHORTLIST🎖 (Branded content/Mobile + Digital/Gaming)
+Digital 2022
x3 GOLD 🥇 (Metaverse, Entertainment, Digital Craft)
x2 SILVER 🥈 (Technology Craft, Brand Experience)
x4 BRONZE 🥉 (Strategy, Content, Innovation, Media)
Trailer
Video Case
Credits
Advertising Agency: Media.Monks Buenos Aires
ECD: Pablo Vitale, Agustin Castellani
CD: Alberto Ezequiel Fernández, Eduardo Sánchez
Creative Team: Martín Racca, Francisco Arnaudín, Agustina Ficher, Micaela Tamburi, Mauro Marcón, Victor Reinosa, Julia Calvo, Juan Ignacio Orlievsky
Design Team: Facundo Hrusovsky
Edition, Animation: Agostina Álvarez, Lisando Suárez Poch
Account Director: María Laura Fernández
Digital Operations Manager: Delfina Artigas
Title Manager: Josema González
Producer: Karla Méndez
Social Strategy Director: Omar López
Client: Ana Clara Ortiz, Constanza Chedrese, Constanza Guelfo

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