To launch the final season of Sex Education, we cummed up with an idea as simple as it was explosive: during the celebration of Spring Day in Argentina and Chile, with all the teenage hormones in the air, we placed a car and a chemical toilet to shake as if people were inside "fooling around".
A simple adjustment to the car's shock absorbers shook the world: from UNILAD to La Nación in Argentina. The campaign became a viral phenomenon.
AWARDS
DIENTE 2023
GOLD 🥇 - Outdoor / Non conventional
SILVER🥈- Experience & Activation / Small Ambient
SILVER🥈- Outdoor / Instalation
SILVER🥈- Digital Craft / Animation
BRONZE 🥉- Digital & Social / Campaign
LAPIZ DE ORO 2024
SILVER🥈 - Media
Brand: Netflix
Agency: Media.Monks Buenos Aires
Campaign: Sex Education 4
ECD: Pablo Vitale
Creative Director: Alberto Ezequiel Fernández
Sr Art Director: Francisco Arnaudin Garcia
Sr Designer: Ignacio Giardino
Head of Client: Lala Fernández
Title Manager: Facundo Mele
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz
Agency: Media.Monks Buenos Aires
Campaign: Sex Education 4
ECD: Pablo Vitale
Creative Director: Alberto Ezequiel Fernández
Sr Art Director: Francisco Arnaudin Garcia
Sr Designer: Ignacio Giardino
Head of Client: Lala Fernández
Title Manager: Facundo Mele
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz
Production Company: Corinthian