To launch the final season of Sex Education, we cummed up with an idea as simple as it was explosive: during the celebration of Spring Day in Argentina and Chile, with all the teenage hormones in the air, we placed a car and a chemical toilet to shake as if people were inside "fooling around".
A simple adjustment to the car's shock absorbers shook the world: from UNILAD to La Nación in Argentina. The campaign became a viral phenomenon.
AWARDS
CANNES LIONS 2024
🥈SILVER - Outdoor / Special Build
🎖SHORTLIST- Outdoor / Use of Humor
🎖SHORTLIST- Outdoor / Transit
🎖SHORTLIST - Outdoor / Social Behaviour & Cultural Insight
🎖SHORTLIST- Outdoor / Ambient Outdoor
🥈SILVER - Outdoor / Special Build
🎖SHORTLIST- Outdoor / Use of Humor
🎖SHORTLIST- Outdoor / Transit
🎖SHORTLIST - Outdoor / Social Behaviour & Cultural Insight
🎖SHORTLIST- Outdoor / Ambient Outdoor
DIENTE 2023
GOLD 🥇 - Outdoor / Non conventional
SILVER🥈- Experience & Activation / Small Ambient
SILVER🥈- Outdoor / Instalation
SILVER🥈- Digital Craft / Animation
BRONZE 🥉- Digital & Social / Campaign
LAPIZ DE ORO 2024
SILVER🥈 - Media
CEO: Bruno Lambertini
ECD: Pablo Vitale, Agustin Castellani
GCD: Alberto Ezequiel Fernández
Sr Creatives: Francisco Arnaudin Garcia, Joao Oliveira, Somolo Salvador Silvestre
Head of Design: Victor Castañeda
Sr Designer: Ignacio Giardino
Creative AV Developer: Lisandro Suarez Poch
Head of Client: Lala Fernández
Title Manager: Facundo Mele
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz, Fede Gozaini
Production Company: Corinthian
ECD: Pablo Vitale, Agustin Castellani
GCD: Alberto Ezequiel Fernández
Sr Creatives: Francisco Arnaudin Garcia, Joao Oliveira, Somolo Salvador Silvestre
Head of Design: Victor Castañeda
Sr Designer: Ignacio Giardino
Creative AV Developer: Lisandro Suarez Poch
Head of Client: Lala Fernández
Title Manager: Facundo Mele
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz, Fede Gozaini
Production Company: Corinthian