To launch the Senna series in Argentina, we came up with a simple yet powerful concept: "For the first time, as an Argentine, you'll root for a Brazilian." Ayrton managed to bridge the deep-seated sports rivalry between the two nations.
We also introduced the "Senna's Cut", a unique video where we aired an entire Netflix series on broadcast TV for the first time. The twist? All six episodes were edited to match the speed of Ayrton Senna’s fastest lap.
Credits
Client: Netflix Argentina
Agency: Monks
ECDs: Pablo Vitale, Cesar Castaño
Group Creative Director: Alberto Fernandez
ACD: Martín Racca, Francisco Arnaudín García, Jaime Henao
Design: Ignacio Giardino
Head of Client: Lala Fernandez
Title Manager: Facundo Mele/ Melissa Klajnberg
Client: Federico Gozaini, Mateo Valentín, Marcelo Ruiz
Production Company: Rebolucion
Direction: Ivan Vescovo
EP: Mayra Tomassini
Producer: Juan Pablo Castro
Edit: Agostina Raffo
Color: Lucía Larrea
Post: MyM
Sound Design: Manuel de Andrés - Porta Estudio
Post: Lali Rodríguez
Post Coordination: Marina La Battaglia
Agency: Monks
ECDs: Pablo Vitale, Cesar Castaño
Group Creative Director: Alberto Fernandez
ACD: Martín Racca, Francisco Arnaudín García, Jaime Henao
Design: Ignacio Giardino
Head of Client: Lala Fernandez
Title Manager: Facundo Mele/ Melissa Klajnberg
Client: Federico Gozaini, Mateo Valentín, Marcelo Ruiz
Production Company: Rebolucion
Direction: Ivan Vescovo
EP: Mayra Tomassini
Producer: Juan Pablo Castro
Edit: Agostina Raffo
Color: Lucía Larrea
Post: MyM
Sound Design: Manuel de Andrés - Porta Estudio
Post: Lali Rodríguez
Post Coordination: Marina La Battaglia