Netflix's global strategy is to hyper-localize its communication. Hecho en Argentina is a platform inside Netflix where all content produced and starred by Argentine talent will be broadcasted. The campaign, under the concept "Qué lindo lo nuestro", tells us about the intimate bond between the streaming brand and Argentine culture.
Lápiz de Oro 2022
x1 SILVER🥈 (TV)
+ Digital 2022
x2 SILVER🥈 (Media Strategy, Integrated)
We transformed the classic truck that passes through the neighborhoods of Buenos Aires buying scrap into a vehicle that recommended Argentinean series and films, as well as passing on fun messages to the local residents.
TV + Digital AVs
Some of the digital campaign