After Argentina’s 2022 World Cup win over France, the phrase "And second, France" became popular. This inspired a major billboard campaign in Argentina for Murder Mystery 2 during the National Team’s first match back in Argentina, featuring billboards, TV, digital, and cinema ads.
Video Case English Version (Cannes)
Trailer:
OOH
Credits
Brand: Netflix Argentina
Agency: Media.Monks Buenos Aires
ECD: Pablo Vitale
Creative Director: Alberto Ezequiel Fernández
Creative Duo Sr: Francisco Arnaudin Garcia, Martin Racca
Creative Duo SSr: Julia Calvo, Juan Orlievsky
Head of Client: Lala Fernández
Project Manager: María Paz Moltedo
Production: Karla Mendez
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz