Ever since Argentina won the World Cup 2022 in Qatar against France, one phrase has been printed on every T-shirt, quoted on every tweet and present in every conversation: "And second, France". And when we saw that in Murder Mystery 2, the new Netflix movie, the protagonists went first to an island and .... second to France, the campaign was a no brainer. We took advantage of the hype for the National Team in the first match they played in Argentina since the WC.
We had a massive display of OOH billboards all over the country and also presence in TV, digital and cinemas.
AWARDS
OJO IBEROAMERÍCA 2023
GOLD 🥇 - Eficacia & Transformación creativa de negocio
Finalist 🎖 - Best Argentina Idea
DIENTE 2023
GOLD 🥇 - Outdoor
NYF 2023
Finalist 🎖 - Pushing Culture
Shortlist 🎖 - Outdoor: UGC
Shortlist 🎖 - Sports: Fifa World Cup
Shortlist 🎖 - Social Media: Community Engagement
EFFIE ARGENTINA 2023
Shortlist🎖 - World Cup
LÁPIZ DE ORO 2023
BRONZE 🥉- Media
+DIGITAL 2023
SILVER🥈- Media Mix
SILVER🥈- Entertainment
BRONZE🥈- Design / Copy
Video Case Spanish Version
Video Case English Version (Cannes)
Trailer:
OOH
Credits
Brand: Netflix
Agency: Media.Monks Buenos Aires
Campaign: Y Segundo Francia
ECD: Pablo Vitale
Creative Director: Alberto Ezequiel Fernández
Creative Duo Sr: Francisco Arnaudin Garcia, Martin Racca
Creative Duo SSr: Julia Calvo, Juan Orlievsky
Head of Client: Lala Fernández
Project Manager: María Paz Moltedo
Production: Karla Mendez
Client: Martina Johansen, Mateo Valentin, Ana Clara Ortíz