Back in 2015, NESCAFÉ DOLCA asked us to capture the attention of students and young audiences.
Hold my coffee.
We created a campaign that quickly became part of pop culture. If you search today on Twitter (sorry, X) 'Te bato un Dolca,'* it’s still proof of its impact. The campaign was so successful both on social media and in sales that we even created a second part.
By the way, I made a nice cameo in one of the spots. Maybe you can spot me.
* 'Want me to whip you a Dolca?' was intended to have double meaning.
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