More than half of the total population of Argentina has the dangerous habit of self-medicating. A Responsibility Dose is the first massive and integrated campaign from a painkiller that goes against self-medication.
Hero Video - English
Campaign Case
Brand: Fabogesic / Savant
Advertising Agency: Saatchi & Saatchi, Buenos Aires, Argentina
CCO: Fernando Bellotti
ECD: Fabio Mazia
Creative Director: Francisco Bledel
Creative Director: Alberto Ezequiel Fernandez
Art Director: Martín Pettinari
Art Director: Estela Ferrandis
Copywriter: Christian Arias
Copywriter: Arnaldo Aldana
Head Of Design: Florencia Rodriguez
Production Company: Landia
Director: Agustín Carbonere
Executive Producer: Adrián D' Amario, Diego Dutil
Line Producer: Ludmila Herms
Film Music: Fernando Martino
Case Music: San Pugliese Studio