More than half of the total population of Argentina has the dangerous habit of self-medicating. A Responsibility Dose is the first massive and integrated campaign from a painkiller that goes against self-medication.​​​​​​​
Hero Video - English
Campaign Case
Brand: Fabogesic / Savant
Creative Director: Francisco Bledel
Creative Director: Alberto Ezequiel Fernandez
Art Director: Martín Pettinari
Art Director: Estela Ferrandis
Copywriter: Christian Arias
Copywriter: Arnaldo Aldana
Head Of Design: Florencia Rodriguez
Production Company: Landia
Executive Producer: Adrián D' AmarioDiego Dutil
Line Producer: Ludmila Herms
Film Music: Fernando Martino
Case Music: San Pugliese Studio
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