We had to promote the launch of Cerveza Sol's e-commerce in Argentina.
We had no better idea than to assure everyone who bought that, if it rained on the day of their party, we would guarantee the SOL.
Advertising Agency: Publicis Buenos Aires
CCO: Fernando Bellotti
ECD: Fabio Mazia
Creatives: Martín Pettinari, Estela Ferrandis, Arnaldo Aldana, Maru Quinteross