In Beldent's Fresh Voices campaign we did the most co-written song ever. 'Boca en Boca' is a single made by an entire generation and their music idol, Ecko, one of the most famous rappers of LATAM.
AWARDS
Diente 2021
x2 GOLD 🥇🥇(Interactive: Social Media, Influencers)
x1 SILVER 🥈(Interactive: Data)
x1 SHORTLIST 🎖(Interactive: Tech Craft)
Effie Argentina 2021
x1 GOLD 🥇(Influencers)
x1 BRONZE 🥉(Relaunch)
Lápiz 2021
PLATINO / GRAND PRIX 🏆 (Music)
GOLD 🥇(Music)
BRONZE 🥉(Interactive)
+Digital 2021
x1 GOLD 🥇
x2 SILVER 🥈🥈
x1 BRONZE 🥉
YOUTUBE TT #10 📺
in the first 24 hours
Top 5 greatest LATAM campaigns 🔝
Latin Spots 2021
Campaign Video Case
Hero Video
Videoclip:
Documentary
Credits
Advertising Agency: Digitas, Buenos Aires, Argentina
Managing director: Juan Cáceres
CCO: Fernando Bellotti
ECD: Fabio Mazia
ECD Experience: Leo Orsolini
Creatives: Martín Racca, Nahuel Villagra, Martín Pettinari, Christian Arias, Estela Ferrandis, Arnaldo Aldana
Integration lead: Mercedes Alonzo
Client services director: Lucas Piacentini
Account supervisor: Bernardita Musa
Brand planner: Esteban Minoyetti
Experience planner: Juan Ciarlo
Digital production: Rosario Sforza, Emanuel Musaco
Data science and engineering director: Cristian Laiun
Data science coordinator: Máximo Romano
Data analyst: María Sol Ceresetto, Eugenia Delpau
Production director: Berty Gimenez Brotons
Chief producer: Federico Puricelli
Producer: Cynthia Fornero
Media director: Juan Strassera
Media coordinator: Alejandro Diaz
Media plannerR: Melanie Schilling
Production house: Landia
Directors: Agustín Puente, Kevin Zelaznik
Executive producers: Adrián D'amario, Diego Dutil
Producers: Ale Panzitta, Tito Ortiz Basualdo
Photography: Francisco Hauser
Art director: Rodrigo Salari
Custom design: Johana Turek
Post-production coordinator: Julián López Coppola
Editor: Kevin Zelaznik
Music house: Pendex Music
Production and composition: Andrés Cortés
Mix: Brian Taylor
Mastering: Javier Fracchia