Barilla Open Recipes is the first recipe "translator". The app transforms any dish into one suitable for your eating habits and diet. For example, you can transform a meat pie into a dish suitable for vegan, vegetarian, and keto diets. Always respecting the flavor, presentation, and nutrition of each one as faithfully as possible.
CCO Publicis Italy: Cristiana Boccassini
CCO Publicis Italy: Mihnea Gheorghiu
CCO Publicis Italy: Francesco Poletti
Global Executive Creative Director: Riccardo Fregoso
Global Executive Creative Director: Selim Unlusoy
CCO Argentina: Fabio Mazia
ECD Argentina: Francisco Bledel
CD Argentina: Alberto Fernández
Associate Creative Director: Daniela De Seta
Associate Creative Director: Alessandro Agnellini
Art Director Supervisor: Andrea Raia
Copywriter Supervisor: Matteo Gatto
Head of Strategy: Niccolò Rigo
Senior Experience Strategist: Antonio Jorgaqi
Senior Digital Strategist: Margherita Tuvo
Data Strategist: Andrea Battista
Social Media Analyst: Alberto Mura
Junior Data Analyst: Federica Parisi
Global Client Service Director: Simona Coletta
Group Client Service Director: Federica Papetti
Account Supervisor: Roberta Di Ponzio
Account Executive: Giovanni Spadola
Global Head of PR and Communication: Isabella Cecconi
Digital PR Manager: Carol Verde
PR Manager: Eleonora Botta
Head of Social and Content: Valentina Salaro
Senior Social Media Manager: Remigio Guerriero
Chief Creation Officer: Francesca Zazzera
Senior TV Producer: Antonella Capella
TV Producer Assistant: Eva Maio
Head of Digital Production: Vittorio Cafiero
Digital Project Manager: Ornella Scarparo
Head of Creative Technology: Mauro Mazzei
Digital Designer: Serena Murgia
Production and print managers: Tina Paolella, Daniela Inglieri
Progress Managers: Elisa Petrone, Alessia Cornali